Brief: The previous website was a jumbled mess with no sales channels and no lead generation. A full redesign was needed to highlight their most popular services, communicate their company values, and generate leads.
Role: Full production — Custom Design, Custom WordPress Theme Development, and migration from a previous site.
Notes: The previous site needed a major overhaul, having become bloated and disorganized over many years. It did not match the high-end work done by FineCraft and the site generated absolutely no leads. The company’s work speaks for itself, so large photos were used extensively, and custom category pages were built so project galleries could easily be sorted by style and type.